(Download ebook) Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System
♛ Philip Kotler, Joel Shalowitz, Robert J. Stevens ♛
| #277925 in Books | 2008-05-09 | Original language:English | PDF # 1 | 9.55 x1.35 x7.30l,2.41 | File Name: 0787984965 | 576 pages
||0 of 0 people found the following review helpful.| Easy to read; yet comprehensive.|By Kindle Geek|Very comprehensive yet easy to read. Lots of ideas to get yourself started in healthcare management.|0 of 0 people found the following review helpful.| Three Stars|By Megan Tengerstrom|This book was used in a Masters level Marketing class.I thought it was ok. Megan Tengerst||Praise for Strategic Marketing for Health Care Organizations|"This outstanding book not only delineates powerful conceptual frameworks and tools but is also studded with real-life, captivating examples in organizations that range from governments to biotech f
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. Wit...
[PDF.xy75] Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System Rating: 3.68 (574 Votes)
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